ABLOY becomes Finland’s most valued brand

The dedication of every ABLOY employee has taken the ABLOY brand to the top of the Most Valued Brands 2018 list!

ABLOY gained the #1 position in the Most Valued Brands 2018 listing, published on the 5th of October by Finland’s leading marketing publication, Markkinointi & Mainonta. The survey is carried out on an annual basis by Markkinointi & Mainonta and the Taloustutkimus market research company.

The ABLOY lock is the heart of the ABLOY brand and  one of the most valued inventions in Finland. In recent years, the company has also invested heavily in brand building and visibility both internally and externally, together with its retailers.

”Our marketing is now more target-oriented and systematic, and therefore more effective, than in the past. Abloy has transitioned from traditional product advertising to multi-channel storytelling”, says Jari Perälä, Vice President, Domestic Sales and Marketing at Abloy Oy.

“Abloy has been creating innovations in the field of security for 111 years now, and the acknowledgment now earned by the ABLOY brand is just the beginning. We are on a strong path of development. Abloy´s reputation is growing in the digital environment”, says Jari Toivanen, CEO of Abloy Oy and MRM Finland. Examples of the company’s growing digital expertise include ABLOY PULSE, ABLOY OS and Yale Smart Living.

Every Abloy employee, distributor, subcontractor, partner and, most of all, end customer is to thank for this remarkable achievement. Brand value is built through persistent teamwork and we know ABLOY needs to earn and maintain its stakeholders trust every day. 

And this is only the beginning – “Made in Finland” is a strong selling point globally

 “Made in Finland” is a powerful message on products in the high security sector. The ABLOY is the symbol of Finnish security worldwide, securing some iconic properties around the world, such as the Panama Canal, British Museum, Palace of Versailles and the Presidential Palace of the United Arab Emirates. One of the latest developments to choose Abloy is Europe's tallest skyscraper, currently being built in the Lakhta Centre of St. Petersburg.

Every Abloy employee, distributor, subcontractor, partner and, most of all, end customer is to thank for this remarkable achievement. Brand value is built through persistent teamwork and we know ABLOY needs to earn and maintain its stakeholders trust every day.

 

Additional information:

Jari Toivanen, CEO of Abloy Oy and MRM Finland
jari.toivanen@abloy.com, tel. +358 40 754 3920

Jari Perälä, Vice President, Domestic Sales and Marketing
jari.perala@abloy.com, tel. +358 400 328 599