Abloy will be a part of Finnish racing driver Valtteri Bottas's support team also in 2020. The aim of the cooperation is to support the company's international growth and to in-crease awareness of the ABLOY brand both in Finland and in the export markets.
Abloy Oy and racing driver Valtteri Bottas have agreed to continue their cooperation in 2020. Bottas started as Abloy's brand ambassador in February 2019.
Abloy renewed its brand and had a successful last year. Now the aim of the company is to grow especially in the international market. With operations in more than 90 countries around the world, ABLOY locks secure many of the world's most valuable buildings and structures – the Eiffel Tower, the Hermitage, the Palace of Versailles and the Presidential Palace of the United Arab Emirates among others.
“We want to continue our growth in the international market, and we trust that working with Valtteri Bottas supports our goals in the best possible way also in this new decade. Trust-based values, a continuous desire to develop and Finnish roots are the assets that unite us and Valtteri. They also perfectly sum up the message we want the ABLOY brand to convey", says Abloy's CEO Jari Toivanen.
"The first year of working together really showed me how respected ABLOY is as a brand. However, the many people that I’ve met and got to know in various Abloy events are the true highlights of this cooperation. The desire to win and the pride we feel about our roots are the things that unite me and ABLOY. In this collaboration we walk side by side to the same direction, always moving forward”, says Valtteri Bottas.
Abloy will be seeking greater market share in the coming years, particularly in the fields of commercial and public security solutions and critical infrastructure access control. The cooperation with Bottas has received enthusiastic feedback both from international and domestic partners.
"When considering both the feedback and the figures we follow, it is clear that together we have succeeded in communicating the renewed ABLOY brand both to our partners and to completely new audiences. We share the same values with Valtteri and are always in it to win it", says Toivanen.
Valtteri Bottas will be driving his first race of the year in Finland this coming weekend, when the traditional Arctic Lapland Rally starts in Rovaniemi on Thursday, January 16th. Abloy is the official partner of Bottas at the event.
Press pictures: https://we.tl/t-s4U8tChH7O
Jari Toivanen, CEO, firstname.lastname@example.org, tel. +358 40 673 5040
Jussi Ahvalo, Vice President, ABLOY International, email@example.com, +358 40 849 4269
Jorma Issakainen, Vice President, ABLOY Critical Infrastructure, ASSA ABLOY Global Solutions, firstname.lastname@example.org, tel. +358 400 83 2788
Ville Ahtiainen, Agent, email@example.com, tel. +358 40 552 3046
Abloy offers security and locking innovations dedicated to creating more trust in the world. Combining digital and mechanical expertise, Abloy Oy develops industry-leading security solutions that protect people, property and business. The global ABLOY distribution network provides expert service to customers in over 90 countries.
Abloy is part of the ASSA ABLOY Group, the global leader in access solutions. Every day, we help billions of people experience a more open world. The Group operates worldwide, with 48,500 employees and sales of EUR 8.2 billion. www.abloy.com