ABLOY locks with Moomin characters have received a great welcoming around the world. To complete the Moomin padlock series, Abloy launches a new model with Moomin characters presenting Moomintroll and Snorkmaiden. The model is already available for ordering.
Spreading the Moomin values around the world
The new ABLOY Moomin Padlock will continue with the successful story around the world. The padlock is illustrated with a picture of Moomintroll and Snorkmaiden, who love to spend time together.
The ABLOY Moomin lock with Moomintroll and Snorkmaiden symbolizes friendship, love and kindness – the original Moomin values that were created by Tove Jansson. Tove Jansson is one of the best Finnish artists of all time, who is mostly remembered as a creator of the Moomins.
Even though Moomin characters don’t celebrate Valentine ’s Day, we are happy to spread their values all over the world.
This model is already available for ordering. It is designed in two different colors: yellow and blue. All the ABLOY Moomin padlocks are made in Finland.
Great welcome all over Asia
During 2017 Moomin padlocks were representing in many places all over the Asia. In February Indonesia will start providing Abloy Moomin padlocks:
“In Indonesia, we are doing a launch of Moomin padlocks with a leading hardware chain company. In this promotional exercise we will display the Moomin padlocks complete with matching backdrop at 10 designated stores and outlets in the city of Jakarta” says Edward Lee (in the picture), the Business Development Manager of Abloy Singapore.
Tove Jansson’s niece, Sophia Jansson and her husband Roleff Kråkström (in the picture) visited Singapore representing Moomin Characters. As Creative Director of Moomin Characters Sophia Jansson looks after Tove’s artistic heritage. Being a sponsor of the Finnish Embassy's centennial celebrations in Singapore, Abloy Singapore was invited to celebrate Moomin evening at the Ambassador’s residence, where Sophia and Roleff received their own Moomin locks.
We wish you a Moominous Happy New Year 2018 and upcoming Valentine ’s Day!